What variables could you test in email campaign?
What are A/B Split Testing Components
For example, you could A/B test these:
- Subject line
- Question
- Number
- Emoji
- Capitalization
- Ambiguous versus specific
- First person versus second person
- Personalization
- Length
- Urgency
- Personalization (using the sender’s name or subscriber's name)
- Images
- Email design
- Email body layout
- Preview text
- CTA's
- Different testimonials
- Links and buttons
- Copywriting (length, paragraphs, word order, tone)
- Headline text
- Closing text
- Offer types
