Email A/B split testing

What variables could you test in email campaign?

Test your Email Newsletter

What are A/B Split Testing Components

For example, you could A/B test these:

  • Subject line
    • Question
    • Number
    • Emoji
    • Capitalization
    • Ambiguous versus specific
    • First person versus second person
    • Personalization
    • Length
    • Urgency
  • Personalization (using the sender’s name or subscriber's name)
  • Images
  • Email design
  • Email body layout
  • Preview text
  • CTA's
  • Different testimonials
  • Links and buttons
  • Copywriting (length, paragraphs, word order, tone)
  • Headline text
  • Closing text
  • Offer types

Share